What exactly do we mean by KM? KM does not have the same meaning across organizations. Some companies focus on knowledge sharing among individuals or on building elaborate educational and learning capabilities. Others emphasize the use of technology to locate, capture, manipulate and distribute knowledge. A few others focus on knowledge utilization to improve the enterprise’s operational and overall effectiveness. Still others pursue building and exploiting Intellectual Capital (IC) to enhance the enterprise’s economic value and generate sustainable competitive advantage.
While there may be different approaches, in a broad sense, KM is the systematic and explicit management of knowledge-related activities, practices, programs, and policies within the enterprise. The goal of KM is to build and exploit knowledge assets effectively and gainfully. The key challenge in KM is to leverage the knowledge of individuals for the benefit of the organization. By systematically mapping, categorizing, and benchmarking organizational knowledge, KM makes knowledge more accessible throughout an organization. A systematic approach to managing knowledge also helps a company prioritize particular strategic areas of knowledge. This enables the company to strengthen its core capabilities and compete more effectively in the market place.
As Amrit Tiwana says , “KM enables the creation, distribution and exploitation of knowledge to create and retain greater value from core businesses competencies. KM addresses business problems particular to your business – whether it is creating and delivering innovative products or services, managing and enhancing relationships with customers, partners and suppliers or improving work processes. The primary goal of KM in a business context is to facilitate opportunistic application of fragmented knowledge through integration.”
MZA
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